From Carepass to HealthKit: Health Platforms Must be Founded on Trust

It’s amazing how many companies forget trust when it comes to platforms, networks and user data, but it is fundamental. Facebook and Google may use my data, but the value is so high we tend to forgive and try to forget what’s happening, or tend not to dwell on it at least. I’m not so cavalier with my health data. We all weigh perceived risks and consequences, often attempting to keep the perceived risk low in our mind’s eye, but that’s more difficult with health data, and requires a deeper commitment to trust.

Continue Reading 0