In Advance for Imaging online magazine, there is an article entitled Your Radiology Practice: Build a Better Brand from the Inside Out. It is an article that I wrote about a year ago after reading various discussion threads and interactions about marketing a radiology group or practice.
Many radiology groups are leading the way in streamlining their workflows and connecting to the referring physician community electronically, effectively, and efficiently. There is a clear connection between implementing the right radiology IT infrastructure and delivering an effective radiology brand into the market. As strange as it may sound, this article outlines the relationship.
Building a solid radiology brand depends on:
- Cultural strength
- Operational strength
- Knowledge strength
Read the article and let us know your thoughts. With today’s challenges, building a solid brand for your radiology group is even more fundamental, and it depends on strength of culture, operations, and knowledge.
For additional reading, check out A Novel Approach: Turning Your Imaging Practice Outside In (second place winner in the Professional category of the 2006 RT ImageWriter’s Competition).
Related posts:
- Building a Radiology Practice Operation
- The Role of IT in Building the Practice
- Radiology CIO Play a Strategic Role
- DRA: Growing the Radiology Business
- DRA: Leading Your Imaging Center
