It’s amazing how many companies forget trust when it comes to platforms, networks and user data, but it is fundamental. Facebook and Google may use my data, but the value is so high we tend to forgive and try to forget what’s happening, or tend not to dwell on it at least. I’m not so cavalier with my health data. We all weigh perceived risks and consequences, often attempting to keep the perceived risk low in our mind’s eye, but that’s more difficult with health data, and requires a deeper commitment to trust.
Interactivity, and not just technological interactivity, may be the secret to getting patients engaged. Doing is infinitely more interesting than being talked at or just handed information. That’s why we do science experiments in school. Theory is one thing but seeing an idea in action, and being a part of that action, makes the concepts so much more concrete. Making the action fun just adds to the chances of success. That’s why nursery rhymes and the ABC song have been used as learning tools for decades.
As we move toward digital health and digital payments, the relationships between spending, environment, and other health determinants are becoming clearer, including the choices we make at any moment. Things that influence behavioral choices are often the social determinants of health, the cultural and economic contexts (including geography) of our day-to-day decisions.
Engaged patients have better outcomes and cost less to care for. How do we get patients who are not engaged to become more participatory?
If you must pick one area to focus on, focus on patient-centered care over patient satisfaction. Perhaps it’s because I have always worked in the clinical setting that I believe good clinical care can trump, or at least balance, parts of an experience that are less satisfying. Healthy patients equal happy patients and I feel they, like me, would be more willing to compartmentalize different aspects of the care experience. Because they are treated like individuals and listened to by their clinicians, they’ll be less likely to give an overall poor satisfaction score if something, like scheduling, goes amiss. And let’s not forget that despite how health care has changed over the years, good health outcomes are really what it is all about.
In a world where we can spend 10 minutes online and pay a month’s worth of bills, buy a pair of shoes, and read the day’s headlines, why is the healthcare industry so far behind in its efforts to provide patients with a consistently efficient online experience?
Once again I have been thrust into daily data tracking, this time unwillingly thanks to a recent diagnosis of gestational diabetes. I now realize there’s more to making lifestyle changes than just data. It requires time and effort and planning.
What are health systems doing with purchasing information provided by patients? Some are placing it into a system that takes the data and assigns risk scores to patients. If your consumer activity points to unhealthy behaviors, you earn a higher risk score and perhaps a phone call from your physician or a nurse. Is this the right approach to encourage healthy behaviors? Jennifer Thew explores this classic encouragement vs punishment approach.
Google’s a la carte approach focuses more on personal daily workflow models and integrating everyday tasks into a common platform to help establish trends that can provide actionable insights. The GoogleFit SDK will allow data from user-chosen health, fitness and wellness devices to play nice with a variety of Android devices and platforms, curating all user data in one place, in one app, of the user’s choice.
For all our technological advances, getting a man to see his doctor is still a big challenge. Men are 24% less likely to go to the doctor than women. Two creative urologists are using an interest in future tech and cool cars to fuel a greater interest in men’s health. The pair recently completed the first “Drive for Men’s Health”, and plan to grow awareness by making the drive an annual event.