Archive | Patient Engagement

It’s Not Just a Watch, the World is the Interface in the New Behavioral Economy

The iWatch will allow Apple to monetize the immediate context and environment and allow it to amass a wealth of data on both your bodily activity and even emotion and place in the world. This will help understand when people will be in the most receptive mood to receive a message. Your responses and activities have just become part of the network, a part of the economy. Apple is building a behavioral economy.

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From Carepass to HealthKit: Health Platforms Must be Founded on Trust

It’s amazing how many companies forget trust when it comes to platforms, networks and user data, but it is fundamental. Facebook and Google may use my data, but the value is so high we tend to forgive and try to forget what’s happening, or tend not to dwell on it at least. I’m not so cavalier with my health data. We all weigh perceived risks and consequences, often attempting to keep the perceived risk low in our mind’s eye, but that’s more difficult with health data, and requires a deeper commitment to trust.

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Focusing on Fun and Interactivity Can Improve Health Outcomes

Interactivity, and not just technological interactivity, may be the secret to getting patients engaged. Doing is infinitely more interesting than being talked at or just handed information. That’s why we do science experiments in school. Theory is one thing but seeing an idea in action, and being a part of that action, makes the concepts so much more concrete. Making the action fun just adds to the chances of success. That’s why nursery rhymes and the ABC song have been used as learning tools for decades.

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The High Cost of the Sweet Life

As we move toward digital health and digital payments, the relationships between spending, environment, and other health determinants are becoming clearer, including the choices we make at any moment. Things that influence behavioral choices are often the social determinants of health, the cultural and economic contexts (including geography) of our day-to-day decisions.

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The Difference Between Patient-Centered Care and Patient Satisfaction

If you must pick one area to focus on, focus on patient-centered care over patient satisfaction. Perhaps it’s because I have always worked in the clinical setting that I believe good clinical care can trump, or at least balance, parts of an experience that are less satisfying. Healthy patients equal happy patients and I feel they, like me, would be more willing to compartmentalize different aspects of the care experience. Because they are treated like individuals and listened to by their clinicians, they’ll be less likely to give an overall poor satisfaction score if something, like scheduling, goes amiss. And let’s not forget that despite how health care has changed over the years, good health outcomes are really what it is all about.

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Carrots Vs. Sticks: Can Consumer Data be Used to Promote Healthy Habits?

What are health systems doing with purchasing information provided by patients? Some are placing it into a system that takes the data and assigns risk scores to patients. If your consumer activity points to unhealthy behaviors, you earn a higher risk score and perhaps a phone call from your physician or a nurse. Is this the right approach to encourage healthy behaviors? Jennifer Thew explores this classic encouragement vs punishment approach.

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