Industrial designer Marc Harrison suffered a brain injury while sledding when he was 11-years old. The injury and years of rehabilitation would provide Harrison with…
The iWatch will allow Apple to monetize the immediate context and environment and allow it to amass a wealth of data on both your bodily activity and even emotion and place in the world. This will help understand when people will be in the most receptive mood to receive a message. Your responses and activities have just become part of the network, a part of the economy. Apple is building a behavioral economy.
It’s amazing how many companies forget trust when it comes to platforms, networks and user data, but it is fundamental. Facebook and Google may use my data, but the value is so high we tend to forgive and try to forget what’s happening, or tend not to dwell on it at least. I’m not so cavalier with my health data. We all weigh perceived risks and consequences, often attempting to keep the perceived risk low in our mind’s eye, but that’s more difficult with health data, and requires a deeper commitment to trust.
Interactivity, and not just technological interactivity, may be the secret to getting patients engaged. Doing is infinitely more interesting than being talked at or just handed information. That’s why we do science experiments in school. Theory is one thing but seeing an idea in action, and being a part of that action, makes the concepts so much more concrete. Making the action fun just adds to the chances of success. That’s why nursery rhymes and the ABC song have been used as learning tools for decades.
As we move toward digital health and digital payments, the relationships between spending, environment, and other health determinants are becoming clearer, including the choices we make at any moment. Things that influence behavioral choices are often the social determinants of health, the cultural and economic contexts (including geography) of our day-to-day decisions.
Engaged patients have better outcomes and cost less to care for. How do we get patients who are not engaged to become more participatory?
If you must pick one area to focus on, focus on patient-centered care over patient satisfaction. Perhaps it’s because I have always worked in the clinical setting that I believe good clinical care can trump, or at least balance, parts of an experience that are less satisfying. Healthy patients equal happy patients and I feel they, like me, would be more willing to compartmentalize different aspects of the care experience. Because they are treated like individuals and listened to by their clinicians, they’ll be less likely to give an overall poor satisfaction score if something, like scheduling, goes amiss. And let’s not forget that despite how health care has changed over the years, good health outcomes are really what it is all about.
In a world where we can spend 10 minutes online and pay a month’s worth of bills, buy a pair of shoes, and read the day’s headlines, why is the healthcare industry so far behind in its efforts to provide patients with a consistently efficient online experience?
Once again I have been thrust into daily data tracking, this time unwillingly thanks to a recent diagnosis of gestational diabetes. I now realize there’s more to making lifestyle changes than just data. It requires time and effort and planning.
What are health systems doing with purchasing information provided by patients? Some are placing it into a system that takes the data and assigns risk scores to patients. If your consumer activity points to unhealthy behaviors, you earn a higher risk score and perhaps a phone call from your physician or a nurse. Is this the right approach to encourage healthy behaviors? Jennifer Thew explores this classic encouragement vs punishment approach.